Tuesday, November 15, 2011

Executing Upon a Vision

Writing this blog post today to talk about some of the major hurdles entrepreneurs come across when trying to execute upon their vision.   When building an internet business, you need be ready for change and also be nimble as what you thought would be great last month may be different from what's actually great this month.   To add to an ever-changing internet landscape, you will also have a myriad of new competitors who come into the space with their own value proposition.   It's very easy to say, these guys are doing this great, let's not do it, or do we even have the money or time to make this feature better?  It's also very easy to turn your head and go back down the other direction. 

Well what you should be doing is keep on pushing forward through the hurdles and execute against your vision while keeping your vision ever-changing. Understand that you vision will need to be adjusted many times before you get it right and stay the course until you figure out what that is... We've been hearing the quote "fail fast" or "fail harder" a lot recently as we approach on creating a strong brand and great product.   By failing faster is the only way we can truly work out the kinks and get to a point we are fully executing upon our vision.  

Therefore, as we push forward, we know there will be strong competition but as long as we do what we set out to do which is create a great product that you love to user every day, then we have succeeded in executing against our vision.   Burt sent a great quote this morning and wanted to add it here as it felt right.  It can’t be forced. People have to genuinely love the product. If they love it, they’ll tell their friends. It has to be authentic.