Wednesday, November 23, 2011

Brand Engagement in Social Media

One of our core missions at Premu is to help drive Brand Engagement within Social Media.  Our system allows brands to engage with their users and get more involved in Social Media.  Brands are becoming more like people and people are becoming more likes and Premu is the platform to connect the two.  Finally, people can act as Brands and Brands can act as people as they engage with users in the Social Media Ecosystem.  Facebook pages were a start for Brands, but many brands still can't get their hands wrapped around the social media advertising and how to best use the medium.  

Premu sets out to create an ecosystem that supports both users and brands and keeps it fun all at the same time.  In addition to providing brands with a new vehicle to help with their Social Media advertising.  One of the most difficult pieces of setting up and maintaining a brands social media presences is eliminating that sense of brand to user communication.  People like hearing from people, not from a corporation.  They want to get in the corporation and talk to someone real, not just a PR person who only cares about getting out a message for PR or helping to sell a product.   People should get the real deal and be an extension of companies as the ambassadors for companies are in fact an extension of the marketing department for brands.  Brands need to embrace that theory and commit to becoming real when they communicate with users in Social Media.  In doing so, it will create a great place for people to interact with Brands and vice versa. 

If you're a brand and your looking to partner or improve your social media marketing, feel free to contact